about us

Every thread tells a story — of care, of craft, of conscious beginnings.

Our Story

Style Meets Sustainability

Our mission is to bring parents the best of both worlds: style and sustainability. Finn + Emma was founded on the idea that babywear shouldn’t force you to choose between good design and good intentions. Every piece we create is a reflection of this belief.

Our collections are made from 100% GOTS-certified organic cotton and eco-friendly, non-toxic dyes. Soft on baby’s skin, kind to the planet, and safe for everyone involved in the process.

Our Philosophy

Ethically Made

We believe in doing things the right way. That means working only with fair-trade facilities where workers are paid living wages and operate in safe conditions. Each item is crafted with care by real people who take pride in what they make.

Whether it’s a cozy bodysuit or a hand-knit rattle, we want you to feel confident that what you’re giving your child comes from a place of integrity.

Where timeless design meets modern sustainability for the little lives that matter most.

Our Craft

Designed for Childhood

Babies grow fast — and so does their wardrobe. That’s why we design heirloom-quality essentials that last beyond the first wash (and the second, and the tenth). With modern graphics, playful prints, and timeless silhouettes, our styles are as delightful to wear as they are to look at.

From our wooden toys to our seasonal collections, everything is made to capture the joy, wonder, and whimsy of childhood.

Our Care

Circular Thinking

We’re committed to keeping clothes out of landfills. Our Pre-Loved program helps extend the life of gently worn Finn + Emma favorites by passing them on to new families. Because sustainability doesn’t stop at the shopping cart.

We’re for Families Who Care

Our People

Meet the team

Anna

Founder & Creative Director

Delia

CEO

Dave

CFO

Maybeth

Head of Operations

Maya

Design Director

Issy

Account Manager

Jessica

Warehouse Manager

Sarah

Graphic + Digital Design Director

Megan

Head of Sourcing & Production

Clean, Conscious, Safe &organic

Uncompromisingly soft and sustainable, crafted with care for your little one — and the Earth.

babywear

RadicalTransparency

No black boxes, nothing to hide, we disclose our full formulas, so you will never have to guess what's in it and how much.

Conscious &Responsible

Peta Certified Vegan and
Cruelty Free. Our products are
always housed in responsible
packaging and made
sustainably.

Clean, BeyondReproach

Truly clean with only verified ingredients; and free from over 1800 questionable ingredients. Because what you put on your skin matters.

Potent & MultiTasking

Our organic baby wear is made with natural ingredients, gentle on delicate skin, and designed for comfort and safety. Each piece is crafted with love and sustainable practices to give your baby the best.